Tips for Optimizing Your Site for Mobile Shoppers

I'd argue to any retailer that claims that "mobile commerce isn't working" that they just haven't built a mobile website correctly. There are a few important considerations that retailers must take into account when building a mobile website that's primed for conversion.

Site Speed
In our multidevice world, the use case of how people interact with each device becomes important. When consumers are using mobile websites, they're more likely to be on the go and out and about with spotty reception. Therefore, site speed is paramount. If the site takes too long to load, they'll simply give up. Obviously there's a trade-off between having a graphically appealing mobile website and one that performs fast. Test and retest your site speed on the major mobile devices — iPhone, Android, BlackBerry — to see how well it performs. Caching also plays a key role here.