Case Study: Optimized Website Experience Drives Holiday Revenues for Clarks

Optimizing its mobile site is Clarks next big initiative. Due to the tight timeline it was working with last year prior to the holidays, the company focused its web optimization efforts on its desktop and tablet sites first. That focus has now shifted to mobile.

"We still have some opportunity ahead of us," Almeida says in regard to how Clarks can leverage Yottaa's Engagement Cloud to optimize mobile sales.