Optimize Your Site: Tips From Testing to Landing Page Conversion

Landing Page Optimization for Lead-generation Sites

Landing pages for lead-generation sites typically should focus on a single, specific goal: getting the user to register or submit a lead. These types of landing pages should have a minimum of unrelated navigation or content, and should present only relevant, reassuring messages that encourage visitors to immediately and efficiently take the next step in the registration process. There are many similarities to direct mail. Every piece of literature, every page, every image and every word in a direct mail piece serves a very specific purpose. There’s no waste. Everything is focused on getting the recipient to respond. Same goes with lead-generation landing pages.