Optimize Your Site: Tips From Testing to Landing Page Conversion

1. You rest on your laurels and don’t think to improve. Marketers periodically need to reassess and re-evaluate the specific keywords they’re bidding on, as well as the creative (ad versions) that are shown to make sure they’re still performing up to snuff. Keep in mind that other competing advertisers may update and refresh their marketing efforts and their Web sites. So in many respects, if you’re just keeping things the same, you’re falling behind.