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Phil Minix
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Structures and Teams
In a large corporation that has other business units, the front end of a catalog operation—marketing, merchandising and creative—generally reports to a catalog director or vice president. In a more typical catalog operation, they report to a president and/or CEO.
In other companies, the creative group might report to marketing or merchandising, especially if it’s outsourced or the services are obtained from the creative division.
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Phil Minix
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