Optimize Your Organizational Structure

Creative

The creative group is responsible for working with marketing and merchandising to execute the physical representation of the brand. They take a product and make it “sing” on the page.

Once the creative group decides on the products to put on each catalog page and which items belong in the hot spots, they format the presentations. Functions such as creative director, art director, designer, production artist, copywriter, photo studio manager, photographer, photo art director and stylist make it all happen.