Opt-Out Email Strategies

Said on the Web

"Can we please put to rest the myth that designing an email as 'one big image' is a worst practice?"
Tweeted by  @retailemailblog, May 11

"#ecommerce tip of the day: Coupon code boxes encourage shoppers to search for promo codes. Only show to customers referred with  a code."
Tweeted by @elasticpath, May 4

"Earning loyalty requires clear vision, careful planning, a little bought loyalty, lots and lots of communication (both internally and externally), and some degree of patience to wait for its value to  take hold."
Kevin Ertell, Retail: Shaken Not Stirred, May 3

"Much of marketing strategy is simply opinion sold to us as fact by a persuasive  individual."
Tweeted by  @minethatdata, April 30

"Daily Conversion Optimization tip: Better to use no image than a non-relevant image on a landing page."
Tweeted by @chrisgoward, April 22

Q: "What's your opinion on using an affirmative opt-in email strategy versus an assumed opt-in strategy, when the subscriber groups include existing customers only (no prospects, leads, etc.) and email addresses have been pulled from a CRM system? These subscribers have not necessarily signed up to receive email on a website or through any other method."
— Alicia Cruz, email marketing manager at United Stationers

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Companies:
Return Path, Inc.

People:
Alicia Cruz

Places:
Return Path

Shop Talk: Opt-Out Email Strategies