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Opt-in e-mail newsletters can help keep product offerings and your catalog brand in front of customers. Here’s how to set up your program.
At his site, www.bwdarkroom.com, Penney clearly states he won’t share subscriber data with third parties.
• Deliver on your e-newsletter’s mission promise. Even though most company e-mail newsletters are free, all must deliver on the content promises made to the subscriber, according to Nielsen. Essentially, the right to space in a subscriber’s e-mail inbox has to be earned with each issue. “The cost in clutter must be paid for by being helpful and relevant to users and by communicating these benefits in a few characters in the subject line,” Nielsen says.
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