Stay in Contact
Opt-in e-mail newsletters can help keep product offerings and your catalog brand in front of customers. Here’s how to set up your program.
• Be honest about how you’ll deal with a subscriber. Include elements that increase registration rates, such as links to a sample issue and your privacy policy, Jennings continues. Include a one- or two-
sentence summary of your privacy policy on the subscription page.
Take a tip from Jonathan Penney, a master printmaker who offers an online catalog of his work.
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