Stay in Contact
Opt-in e-mail newsletters can help keep product offerings and your catalog brand in front of customers. Here’s how to set up your program.
• Don’t make a subscriber feel like a target. Be cautious of the data you request. “Asking a new subscriber for a street address, phone number or information on purchase authorization signals that you want to fill his or her electronic, snail and voice mailboxes with solicitations,” Jennings says. “People either will abandon the page without subscribing or they’ll lie. Neither of these furthers your cause.”
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