Stay in Contact
Opt-in e-mail newsletters can help keep product offerings and your catalog brand in front of customers. Here’s how to set up your program.
A Checklist
Following are some design guidelines and strategies that can help you better plan and manage an e-newsletter program.
• Don’t waste potential subscribers’ time. Too often, subscribing to an e-mail newsletter becomes a convoluted process demanding the completion of a long, drawn-out form. NNG recommends an online subscribing process that takes no more than 60 seconds.
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