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Opt-in e-mail newsletters can help keep product offerings and your catalog brand in front of customers. Here’s how to set up your program.
The NNG study, entitled “Email Newsletter Usability,” appeared on the heels of a similar report released by DoubleClick, an Internet marketing firm. The DoubleClick survey found that 37 percent of all promotional e-mail in the third quarter of 2002 was opened by recipients. Business products and services e-mails had the highest open rates at 47 percent, followed by travel and consumer products and services at 42 percent.
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