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Opt-in e-mail newsletters can help keep product offerings and your catalog brand in front of customers. Here’s how to set up your program.
Jakob Nielsen, Ph.D., a principal with the Nielsen Norman Group (NNG), which published a study on recipients’ attitudes toward e-mailed newsletters from businesses, says, “The positive emotional aspect of e-newsletters is that they can create more of a bond between user and company than a mere Web site can.”
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