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Opt-in e-mail newsletters can help keep product offerings and your catalog brand in front of customers. Here’s how to set up your program.
• If you’re including original content in your e-newsletter, hire a professional writer, either in-house or freelance. Nothing inspires a recipient to reach for the delete button more quickly than poorly written, irrelevant content. Put another way, skimping on costs here actually could do more damage than not having an e-newsletter at all.
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