Stay in Contact
Opt-in e-mail newsletters can help keep product offerings and your catalog brand in front of customers. Here’s how to set up your program.
Include content that is relevant to your catalog’s mission. For example, Healthy Roads, a cataloger of vitamins and nutritional products, offers in its e-newsletter healthy recipes and fitness-related articles, in addition to product promotions. A.G. Ferrari Foods, a merchant of Italian foods, features articles on new products and upcoming events, in addition to Web-only deals on select merchandise.
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