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Opt-in e-mail newsletters can help keep product offerings and your catalog brand in front of customers. Here’s how to set up your program.
• Keep it simple. While you’d think the simplicity maxim would be obvious, NNG researchers found that only 23 percent of e-newsletters studied were read thoroughly. Most of the remaining e-publications in the study group were only skimmed or read partly. And 27 percent of all e-newsletters were not even opened.
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