Stay in Contact
Opt-in e-mail newsletters can help keep product offerings and your catalog brand in front of customers. Here’s how to set up your program.
Artfully designed and managed opt-in e-mailed newsletters offered by catalogers can create a strong emotional bond with customers.
E-newsletters can be broadly defined and may include original, product-independent content (e.g., recipes, feature articles, letters to the editor) as well as news about a sender’s products (e.g., special promotions, new-merchandise previews). Numerous catalogers already offer e-newsletters, including Musician’s Friend, Healthy Roads, Femail Creations and Time Motion Tools.
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