Ops & Fulfillment: The latest techniques in multichannel upselling, warehouse advancements and returns processing

By Liz Kislik

The biggest advantage of the phone/Web order-taking combo is that customers can see exactly what you’re discussing. Plus, you get the double-whammy of interactivity; as the rep and the customer shop together, you get to learn more about customer preferences and needs — both pay off in better decision making in the long run.