Ops & Fulfillment: The latest techniques in multichannel upselling, warehouse advancements and returns processing

By Liz Kislik

“We’ve learned that accurately depicting products, both through photos and copy on the Web, as well as in the catalog,” Woytek points out, “is really important enough to keeping our return rate down.”

Carolyn Heinze is a freelance writer/editor based in Vancouver, British Columbia, Canada. You can reach her through her Web site, www.carolynheinze.blogspot.com.