Ops & Fulfillment: The latest techniques in multichannel upselling, warehouse advancements and returns processing

By Liz Kislik

Ellis emphasizes that solid communication all the way down the line ensures that returns are dealt with effectively. “If you start with good communication up front, you’ll minimize your returns on the back end,” Ellis says. “When the returns do come in, those customers will more than likely be resellable, unless the returned products were damaged in the process.”