Ops & Fulfillment: The latest techniques in multichannel upselling, warehouse advancements and returns processing

By Liz Kislik

In the 2000s, merchandising on the Internet has changed the rules. E-commerce support operations learned some hard lessons in 2000, and they were challenged to predict and accommodate the new demands placed on all aspects of operations. The direct marketing operations providers who developed their services to support catalog and DRTV businesses now are rethinking the process from order acquisition to package delivery.