Special Focus: Ops & Fulfillment

Your reps should be sensitive to all these possibilities so they can shift gears for greater speed, confidence-building, or outright salesmanship, as the circumstance requires.

Some set-up work is necessary to maximize these opportunities. You’ll certainly need support from your Web designers for this audio-visual approach to be as successful as possible. Consider some potential infrastructure problems. The probability of error is very high if your rep dictates as your customer types, so minimize the likelihood of this situation, whether via “pushing” pages to the customer or having buttons or other clickthrough devices on the relevant pages.