Special Focus: Ops & Fulfillment

• Difficulty ordering.
• Word choice, i.e., your search function doesn’t recognize the name a customer used to find a particular item in your mix.
• Confusion regarding the shipping and handling method or expense.
• Service concerns the Web site doesn’t answer.
• Optimization, e.g., your site was created for Internet Explorer and they’re using other browsers, so nothing works/displays quite right.