Operations: Two industry veterans share their insights on using Benchmarks & Best Practices

Catalog Success: What are the best-case scenarios for using external benchmarks?

Liz Kislik: I think the real issue about external benchmarking is that people just want to find out what other companies are doing and then compare themselves to that. In the process, they’re either trying to identify best practices to follow, or compare and justify their current practices. Or else they want to take the data, so they can go to some group within their own organization and shake them up.