Operations: Three Essentials for Effective Outsourcing
By
Matt Griffin
and Catalog Success
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Mohr identifies three knowledge types that must be shared in order to maintain a successful relationship with an outsourced service provider.
* Corporate knowledge: In addition to understanding your corporate mission, outsourced providers must have a clear grasp of your competitive landscape and corporate culture, Mohr writes. But beyond branding and customer service elements, you must also make your outsourced providers aware of specific success metrics for your catalog.
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