Operations: Coordinate Privacy Across Multiple Channels and Divisions

Following are a few tips Koenig offered to manage internal communication to better protect your customers’ data:

* Implement a marketing oversight management process. “All marketing programs and campaigns should be reviewed quarterly,” said Koenig. Representatives from each distribution channel should be included. The process should be used as a tool to reinforce privacy principles and as a forum to discuss customer experience and feedback, he noted.