Opening the Gateway to Mobile Commerce

This data suggests that conditions are ripe for the mobile economy to take off. Marketers are transitioning from mobile commerce awareness-building to the next step in the process: facilitating customer transactions.

Sybase 365's survey reveals that 22 percent of respondents already research and compare prices while shopping on their mobile devices. Thirty-two percent would be persuaded to make a purchase on their mobile device if offered incentives such as coupons or discount offers, gift cards, and text or email alerts. Clearly, momentum is building for widespread mobile commerce deployment and adoption in the U.S.