Opening the Gateway to Mobile Commerce

Consumers are ready to put their money where their mobile devices are according to a recent Sybase 365 survey. After more than 15 years of online shopping, nearly one-third of 1,000 consumers polled would be enticed to engage in mobile commerce. They'd also be willing to make a purchase of goods or services on a mobile device this holiday season if presented with mobile-based incentives and if their current devices allowed them to do so.