Open Source and the Imperative of IT Integration for Retailers

This results in the following five benefits for retailers:

1. consistent customer interactions, resulting in higher customer satisfaction and brand loyalty;
2. increased empowerment of the local management of each store;
3. increased visibility into the performance of each store and product in every location;
4. reduced costs and time to introduce new products, pricing and promotions; and
5. increased business agility and ability to respond to changes in the market and consumer habits.

Paolo Juvara is CEO of Openbravo, an open-source ERP company. Paolo can be reached at paolo.juvara@openbravo.com.