The Coming Web Revolution
Open content and open apps are in your future.
On the content creation side, provide customers the option to read your marketing e-mails via RSS. (Big advantages: no spam concerns, highly trackable and free.) Use RSS feeds to announce the arrival of new products, special offers and price reductions. And set up a blog to let your experts speak to and with your customers.
- Companies:
- The Rimm-Kaufman Group
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