The Coming Web Revolution

- coupon distributors, to push coupons for shoppers (www.dealoftheday.com);

- news wires, for press releases (www.businesswire.com); and

- companies, for general purposes (www.ibm.com/press).

I’d wager that more than half of all organizations with significant Web content offer some RSS feeds today, and I suspect almost every Web-related organization will do so within a year. As organizations publish mountains of great information via RSS, people search and read this information using RSS feed readers. This is all well and good, but because RSS is a computer friendly format, machines can read RSS, too. That’s where things get interesting.