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These trends — let’s call them “open content” and “open apps” — are coming fast. During the next few years they’ll revolutionize the Web, and in doing so, revolutionize online marketing. This article will show you why open content and open apps will matter to your business in the future, and explain how savvy catalogers can start using them today.
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- Companies:
- The Rimm-Kaufman Group
Alan Rimm-kaufman
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