The Coming Web Revolution

Some of these APIs are public, some aren’t. Some are free, some aren’t. Why are these APIs so interesting? Just as RSS allows your computer to read content, APIs let your computers control Web services. Instead of a human struggling to manage bids manually on your paid-search campaigns, a well-programmed computer can do it faster, cheaper and better. Instead of using a person to manually track all your shipments, a well-programmed computer can do it.