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APIs solve this problem. If a site wants to grant visitors access to its applications programmatically, it provides an API to do so. Many of the most interesting sites online today offer comprehensive APIs. See for example Google natural search (www.google.com/apis); Google paid search (www.google.com/apis/adwords); and Yahoo! paid search (http://searchmarketing.yahoo.com/af/yws_api.php).
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Alan Rimm-kaufman
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