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Joe Keenan
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After a two-year-plus search for a vendor that was willing to produce RGS’s videos at a price the retailer could afford, RGS went with Invodo. Following a two-month testing period with Invodo where the conversion rate of a product with a video was compared against the conversion rate of the same product without a video, RGS went live with product videos in March.
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Joe Keenan
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Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.
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