Case Study: Online Video Yields Increased Conversions for Really Good Stuff

Following a trial run with product videos on its site in 2008 that yielded favorable results, Really Good Stuff (RGS) knew that the medium was an effective sales driver. The problem was that the teacher supply retailer didn’t have the resources in-house to optimize the technology. With over 4,000 SKUs, it wasn’t practical for RGS to do videos for just a few products. In order for online video to be a cost- and resource-effective solution for RGS, it needed to be producing videos in quantity right from the start.