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"This enables us to produce one video as opposed to five or 10 of them, or one every time our products are updated or our prices change" says Ades. "This is a huge time-saver for us."
To improve conversions, Heavenly Treaures also added a video play icon on its product videos as well as background music.
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- People:
- Michael Ades
- Places:
- Allenhurst, N.J.
E
Melissa Campanelli
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Melissa Campanelli is Editor-in-Chief of Total Retail. She is an industry veteran, having covered all aspects of retail, tech, digital, e-commerce, and marketing over the past 20 years. Melissa is also the co-founder of the Women in Retail Leadership Circle.
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