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"Treepodia's automated platform takes the information and images that have already been published on our site and creates collage-style videos that highlight the features of our products, thereby enhancing our sales pitches," says Ades.
Another benefit to Heavenly Treasures is that because the videos created are generated from its product feeds, they’re always up-to-date. Any change made to any of the company's products is immediately reflected in the videos, regardless of whether it's just a minor adjustment to the prices of a few select items or a major overhaul of the catalog for seasonal sales or other promotions.
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- People:
- Michael Ades
- Places:
- Allenhurst, N.J.
E
Melissa Campanelli
Author's page
Melissa Campanelli is Editor-in-Chief of Total Retail. She is an industry veteran, having covered all aspects of retail, tech, digital, e-commerce, and marketing over the past 20 years. Melissa is also the co-founder of the Women in Retail Leadership Circle.
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