Automated Online Video Program Increases Conversions for Heavenly Treasures

"We knew that having high-quality videos was an important sales tool for companies like ours that sell jewelry online, but we found that producing them ourselves was very expensive and time consuming," says Michael Ades, Heavenly Treasures’ vice president.

Heavenly Treasures also experimented with product videos produced by its jewelry suppliers, but decided it really wanted the flexibility to create videos in-house whenever it wanted to. As a result, Heavenly Treasures turned to Treepodia, a video platform provider for online retailers. Treepodia's video platform generates product videos by automatically pulling existing product descriptions, attributes, images, etc. from an e-commerce website’s product data feed and uses that data to generate short video clips for each product in its catalog.