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PROBLEM: Heavenly Treasures, a cross-channel retailer of fine jewelry, sought to improve its video program on its e-commerce site.
SOLUTION: Hired a third-party provider to launch an automated video program on its website.
RESULTS: Since going live with its automated video program in November of last year, Heavenly Treasures has tracked a 5.3 percent increase in conversions from those visitors who watch automated videos, ultimately boosting revenues.
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- People:
- Michael Ades
- Places:
- Allenhurst, N.J.
![](https://www.mytotalretail.com/thumb/?src=/wp-content/uploads/sites/14/2017/11/Melissa-Campanelli.jpg&w=51&h=51&c=true)
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