Online Surveying: How a Little Misinformation Can Be Dangerous

“Customer 2.0” has revolutionized the way that companies are doing business. Customers are more in control of their transactions than ever before and can be in multiple places at multiple times, all thanks to the Internet. At a session I led during last week’s ACCM conference in Boston, the panel and I discussed ways multichannel marketers can get to know such customers better.