Online Sales: The Bright Spot of the 2002 Holiday Season

By Gabrielle Mosquera , Editor In Chief and Catalog Success

• The greater number of buyers toward the end of the season indicates that consumers seemed more comfortable with last-minute shopping and shipping charges. Rogers believes last-minute Internet shopping has more to do with smart consumerism than procrastination. “People are in stores early on, and they go online later. The educated, more affluent consumer is looking for a more competitive price.”