Online Sales: The Bright Spot of the 2002 Holiday Season

By Gabrielle Mosquera , Editor In Chief and Catalog Success

Omaha Steaks saw a 30-percent increase in its online holiday sales from 2001, with general site traffic increasing 35 percent, says Beth Weiss, public relations manager.

Even smaller catalog companies enjoyed the online trend. Niche cataloger The Astronomical Society of the Pacific saw a 7-percent increase in online sales (from 13 percent to 20 percent) from October to December over the same period in 2001, reports Joycelin Craig, manager of sales and marketing.