Online Sales: The Bright Spot of the 2002 Holiday Season

By Gabrielle Mosquera , Editor In Chief and Catalog Success

Compounding this is a new survey from The Direct Marketing Association, which found that 78 percent of catalogers increased their holiday Internet sales in 2002, with an average percent increase of 47.3 over the 2001 holiday season.

Several catalogers said these results mirrored their own holiday experiences. Home accessories cataloger Cuddledown reported a 20-percent increase in its holiday online sales from 2001, as compared to a 7-percent increase for print catalog sales, according to Karen Stebbins, inventory manager.