Online Retailing Progressing Slowly, e-tailing group Survey Shows

*48 percent report that their level of sophistication regarding customer segmentation is rudimentary, compared to 33 percent reporting some segmentation.

In breaking down the survey’s results, the e-tailing group’s Lauren Freedman offers marketers the following tips:

1. Understand that providing quality service, robust feature sets, and operational dexterity – along with depth and breadth of the right product is a given in the customer’s mind