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*96 percent ranked keyword search as the top merchandising feature rated very to somewhat valuable
*75 percent said they have no communication with those consumers who abandon their shopping carts
*48 percent of respondents said their online marketing plans are working “mixed” with some elements strong and others sub par (22 percent said their online marketing plans are performing above plan; 24 percent said theirs are on plan; just 6 percent reported their marketing plans performing below plan or poorly), and
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- Lauren Freedman
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