How Price Intelligence Factors Into the Holiday Shopping Season

This season’s most successful online retailers are evaluating their offerings — and their competitors' — against the same information consumers are using to make decisions. As they become more knowledgeable and confident in their pricing decisions, the last laugh may be with them.

Christian Koestler is president and CEO of Lixto, a web data extraction and analysis firm for the online retail, consumer products and travel industries. Chris can be reached at Christian.Koestler@lixto.com.