How Price Intelligence Factors Into the Holiday Shopping Season

Specifically, retailers are using aggregated information from price intelligence to:

• conduct incisive price analytics and integrate online competitive comparisons with in-house pricing and forecasting;
• view the top- and bottom-performing product selections;
• conduct price trend analysis and analyze market reaction to price changes;
• understand competitor pricing changes and market positioning; and
• conduct what-if analyses to explore the impact of changes in variables on price and margins.

With daily access to a precise, complete market picture and the ability to create digital mashups of high-quality data, online retailers are obtaining accurate, real-time comparisons. Constant monitoring of online marketplaces and competitor portals means they can identify critical market events, including competitor discounting, product shortages and even promotions as they unfold.