How Price Intelligence Factors Into the Holiday Shopping Season

With the 2011 holiday shopping season in high gear, online retailers are facing the greatest opportunities and challenges they've ever seen. With the state of the global economy still uncertain, consumers are continuing to shop with their heads rather than their hearts. For online retailers to succeed, they must stay competitive and remain flexible with pricing and other options on a daily basis. Understanding exactly what your customers see as they shop and make decisions online is critical.