SEO Tips for Google's New ‘Penguin’ Algorithm

1. Our slimming swimsuit design will have you looking and feeling 10 pounds lighter.

2. The slimming design on our swimsuit line will make you the envy of the beach.

3. Slip on one of our new slimming swimsuits to see for yourself.

• Use verbs (i.e., action words) in your content. They engage consumers and prompt them into action. Verbs such as deliver, achieve, celebrate, discover, entice, organize, eliminate, taste and unveil are powerful motivators and will give your copy rich character.

If increasing your page ranking isn't enough incentive to clean up your content and product descriptions, consider the following: Following a strong Black Friday, U.S. online retail sales for last year's Cyber Monday amounted to $1.25 billion, up 22 percent from 2010, according to comScore. Clean up your website to get a piece of this pie! For more information on Google's web quality guidelines, view the specifications for web design and content, technical details, and quality here.

All in all, are the new algorithms a good thing? I say a resounding yes! Write content as if you're engaging in a conversation with consumers. Quality content builds rapport, is good PR and just makes sense. Bottom line: Sell your products to humans, not search engines.

Denise McGill is a freelance copywriter. Visit her website for more information on giving your business the competitive edge. Also, check out her e-store to order her "DIY" e-book to product descriptions.